CENTERED
UX/UI Design
Target Audience Profiles
Adrianna
The Student
Adrianna is a hard-working college student who is finishing her master’s degree at UC Davis, studying environmental science. Maintaining a healthy school/work/life balance is very important to her. When she doesn’t have her nose in a book she loves to spend time at the beach, traveling, and exploring new nature spots around her area.
Rose
The Hip Old Lady
Rose is a retired librarian living her best life. Rose has three grandchildren that are the light of her life. After having a heart attack scare a few years back she now dedicates her life to eating healthy, exercising, and meditating regularly so she can be around to watch her grandchildren grow up. When she’s not spending time with her family she likes to go salsa dancing with her friends or travel to other countries.
Enrique
The Entrepreneur
Adrianna is a hard-working college student who is finishing her master’s degree at UC Davis, studying environmental science. Maintaining a healthy school/work/life balance is very important to her. When she doesn’t have her nose in a book she loves to spend time at the beach, traveling, and exploring new nature spots around her area.
Moodboard
Statistics
Meditation Search Increase
From 2019 to 2020 there was a 65% increase the search for yoga and meditation.
Meditation by Gender
Women are more likely to meditate than men are.
Percentage of People That Practice Meditation
In 2017 a study was conducted that stated that 30% of people ages 18-29, 41% of people 30-49, and 53% of people 65 and above practice meditation.
Meditation App Popularity
Meditation and mindfulness apps are the 3rd most popular in the US with 34%, right behind diet-based apps, and sleep apps.
People That Use Meditation Apps
44% of people ages 18-29, 24% of people ages 30-45, 20% of people ages 46-60, and
12% of people 61 and older use meditation apps.
People That Would Use Meditation Apps
Percentage of adults that would use health apps for meditation or stress relief. 18-29 42% 30-45 52% 40-60 53% 61 & older 56%
Competitive Analysis
Tentative Sitemap
