DETAILS
The goal of this project was to create a poster design series for the music festival, Desert Daze. This design would create a system that would be able to extend the brand across multiple, various assets.

This design draws inspiration from the stunning natural scenery surrounding Lake Perris, California, where the Desert Daze festival takes place. Warm hues reminiscent of a California desert sunset—like golden apricot, muted terracotta, and soft amber—contrast with the serene, deep azure and indigo tones of the lake’s reflective waters. These elements come together in a layered design that captures the harmony and beauty of nature, evoking the festival’s connection to its breathtaking environment.