DETAILS
The aim of this project was to develop a flexible branding system that could adapt to multiple flavors while maintaining consistency across packaging. Each flavor's label needed to feel unique yet cohesive within the overarching brand. Achieving this required establishing a unifying theme, story, or style to tie the elements together seamlessly.

I envisioned Monarch Brewing Co. as a brand that celebrates the joy of sharing drinks with friends. Beer has a way of bringing people together, and I wanted this brewery to embody friendship and connection. The name draws inspiration from the monarch butterfly. While monarchs often migrate alone, they find warmth and protection among their fellow butterflies at their destination. This mirrors human nature—though we may journey independently, we find comfort and joy in the company of friends and family.

The design reflects this connection, highlighting beer as a unifying element that strengthens bonds and creates shared moments.