Paul Philanthropy Partners
CLIENT
JJ Langston, Paul Philanthropy Partners
WORK
Branding & Identity
DETAILS
Paul Philanthropy Partners, founded by JJ Langaton, leverages her deep Austin roots and nonprofit connections to bridge new residents with local causes. With Austin’s rapid growth, the firm guides donors in supporting meaningful initiatives while uplifting the city’s nonprofits.
The brand is built on five key values: impactful, inspiring, accountable, authentic, and joyful. Designed to be both elevated and approachable, the identity reflects professionalism while fostering a sense of warmth, community, and connection—embodying the spirit of giving back to Austin.
Logo Development
The primary logo features three interlocking and overlapping “P”s, symbolizing philanthropy as a layered and evolving journey. The warm color palette reinforces a sense of community, connection, and warmth.